Strategy Design Innovation

28,99 29,90 

Often in international comparative studies, it is difficult to refer to older basic texts because they are hidden in old publications, difficult to locate. This book makes a selection of such old but ‘essential’ texts available and wants to docu-ment the long history of the international/comparative perspective. ‘Standing on the shoulder of giants’ allows not only a grounded look back but hopefully also a reliable and experience-based look in the future.

The editor of this book, Jost Reischmann, Prof. em., Bamberg University, Germany, has a long history in international and comparative adult education. He presented papers on conferences around the world, from San Diego (USA) to Soul (Korea). When the International Society for Comparative Adult Education (ISCAE) was founded in 1992, he became the first president and developed this society over many years.

We hope this new book will help old-timers and new-comers to contribute to the enriching world of international comparative adult education.

Lieferzeit: 3-4 Werktage

Artikelnummer: 978-3-96557-077-1 Kategorie:


Com­plete­ly revised 5th edition
244 pages softcover
For­mat 21 x 14,8 cm
29,80 €
ISBN 978-3-96557-077-1

Zusätzliche Informationen


eBook, PDF-Download, Printausgabe


STRATEGY DESIGN INNOVATION is a prac­ti­cal work­book for all those who want to set their entre­pre­neur­ial spir­it free by

“design­ing” and developing
a “strat­e­gy” insep­a­ra­bly linked to
con­tin­u­ous “inno­va­tion”:

founders, entre­pre­neurs, intrapre­neurs, stu­dents, con­sul­tants, investors.

Maybe you are look­ing for answers to ques­tions like these…

Are you striv­ing to cre­ate ori­en­ta­tion for your team?
Do you feel a need to bet­ter under­stand the devel­op­ments in your busi­ness environment?
Are you chal­lenged by inno­v­a­tive competitors?
Do you need to find and devel­op advan­tages for your customers?
Are you try­ing to engage and moti­vate peo­ple for your strategy?
Are you look­ing for bet­ter ways to bring in the har­vest for all your efforts?
Would you like to cre­ate and imple­ment a nav­i­ga­tion sys­tem that leads your team towards busi­ness success?

If you are look­ing for answers to ques­tions like these…
this book is for you!

Blick ins Buch

Hier geht’s zur Leseprobe…

Über die Autoren

Prof. Dr. Robert G. Wittmann born in 1962, is Pro­fes­sor for Entre­pre­neurhips and Inno­va­tion Man­age­ment at the Tech­nis­che Hochschule Ingol­stadt (THI) and man­ag­ing part­ner of add|venture con­sult­ing GmbH in Augs­burg. As a con­sul­tant he has been involved in the devel­op­ment and imple­men­ta­tion of Busi­ness Designs in a large num­ber of projects for com­pa­nies such as Audi AG, Metro AG, Siemens AG, Thyssen-Krupp AG as well as for non-prof­it-orga­ni­za­tions, gov­ern­men­tal insti­tu­tions and orga­ni­za­tions in the field of sci­ence. He is also active as a coach for com­pa­nies dur­ing their start­up and growth phas­es and pro­motes the ongo­ing cre­ation of an entre­pre­neur­ship net­work in the Greater Munich Area along with part­ners from the worlds of sci­ence and business.

Prof. Dr. Michael Jünger born in 1977, is Pro­fes­sor for Busi­ness Con­sult­ing and Man­age­ment at the Tech­nis­che Hochschule Ingol­stadt (THI) and man­age­ment con­sul­tant for strat­e­gy devel­op­ment, busi­ness mod­el­ling and process per­for­mance. In the last decade he head­ed and par­tic­i­pat­ed in a large scale of nation­al and inter­na­tion­al con­sult­ing projects of man­age­ment con­sult­ing com­pa­nies like CVC and Tefen Man­age­ment Con­sult­ing. His research focus is on suc­cess fac­tors of com­pa­ny growth, meth­ods and instru­ments in the strat­e­gy process and in strat­e­gy imple­men­ta­tion. Michael Jünger is part of the Cen­ter of Entre­pre­neur­ship at the THI Busi­ness School and he is active in var­i­ous busi­ness and entre­pre­neur­ship networks.

Dr. Matthias Reuter is the Head of Cus­tomer Excel­lence and Glob­al CRM at Siemens Glob­al Learn­ing Cam­pus. He is fur­ther­more the Divi­sion Busi­ness Con­tact for the Indus­try Divi­sions and the Coun­try Spon­sor for Aus­tria and Chi­na. Matthias Reuter worked 6 years in Sales, Mar­ket­ing and Ser­vices before he start­ed his career at Siemens in 2001. Since then, he’s been hold­ing var­i­ous posi­tions in cor­po­rate learn­ing, peo­ple and orga­ni­za­tion­al devel­op­ment, exec­u­tive edu­ca­tion includ­ing per­for­mance and com­pe­ten­cy man­age­ment. He has been build­ing and devel­op­ing a glob­al learn­ing orga­ni­za­tion for 6 years and is now dri­ving the trans­for­ma­tion towards a dig­i­tal enter­prise. Dr. Reuter holds a Diplo­ma (Mas­ters) in Inter­na­tion­al Man­age­ment & Mar­ket­ing from the Uni­ver­si­ty of Augs­burg as well as a PhD in Per­for­mance Man­age­ment from the Uni­ver­si­ty of Ulm.

Nor­bert Alexy born in 1952, worked for medi­um-sized com­pa­nies and large inter­na­tion­al cor­po­ra­tions, main­ly in the field of inter­na­tion­al busi­ness coor­di­na­tion and devel­op­ment, for 25 years. From 2003 to 2013 he was respon­si­ble for the design and deliv­ery of train­ings in the field of strat­e­gy and finance, as well as for the roll­out of busi­ness sim­u­la­tions, at the cor­po­rate uni­ver­si­ty of Siemens AG (Learn­ing Cam­pus). He pro­vid­ed these world­wide ser­vices in close coop­er­a­tion with the cor­po­rate strat­e­gy depart­ment on the inter­nal side, and with pro­fes­sors from uni­ver­si­ties and busi­ness schools exter­nal­ly. – Cur­rent­ly he con­tin­ues to work in the same busi­ness fields as an inde­pen­dent con­sul­tant and as a guest lec­tur­er at the Tech­nis­che Hochschule Ingol­stadt. In par­al­lel, he pro­vides con­sult­ing and teach­ing ser­vices to non-prof­it orga­ni­za­tions, on an hon­orary basis (e.g. train­ing lec­tur­ers of the Office of Voca­tion­al Train­ing and Employ­ment Pro­mo­tion in Moroc­co, on behalf of Senior Expert Services).


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